Based in Brechin in Angus, Ella Drinks have been producing premium fresh fruit drinks for over 20 years. The fruit they use is all grown and harvested locally and their recipes produced to artisan quality.
Offshoot worked with Ella Drinks on a complete rebrand. We re-designed the Ella Drinks identity and its sub-brands: Angus Apples, Berried and Bouvrage. This branding was then rolled out onto packaging. Collaborating with local illustrator, Marcella Wylie we coupled playful, loose fruit illustrations with clean monochrome typography. We wanted to enhance the premium, adult quality of the brand, yet still honour its honest approach and heritage.